The Centre and the Mumbai police have begun investigations to see if Singapore-based Speak Asia Online Limited, a multi-level marketing company, is guilty of cheating or fraud in a scheme inviting people to pay an upfront membership fee and offering revenues in return for filling online con sumer survey forms.What if a company asked you to fill in online survey forms, one per week, and earn R52,000 per year? What if it said you can do that by investing R11,000 as annual charges and recover your costs in under three months? And what if it promised more commissions if you enrolled more members like yourself?
You would be tempted, as 1.9 million members in India were within a period of one year. But Singapore-based Speak Asia Online Ltd (SAOL), a multi-level marketing company operating out of Mumbai in the country, is being investigated by Mumbai police while the Union government is mulling a serious fraud probe into its affairs.
Authorities woke up after critics and investors of Speak Asia's consumer survey-based business model smelt in it a “Ponzi scheme“ -a racket in which new members enrich the old ones resulting in a fragile financial pyramid that might suddenly collapse one day.
The government may ask the Serious Frauds Investigation Office (SFIO) to probe Speak Asia. “Our officers are examining the details and it is a very sensitive matter involving lakhs of investors,“ corporate affairs minister Murli Deora told Hindustan Times.
The catch is that consumer surveys taken by the panel members have no clear or apparent end-user and the company has no business-linked revenue stream yet, though some big corporate names such as ICICI and Nestle have been bandied about.
Harender Kaur, a Singapore national, is the chairperson and CEO of the family-run Speak Asia. The company, which startedinIndiainJanuary2010,denies any wrongdoing and cites upcoming business revenues to justify its legitimacy.
The company showed $80 million (R360 crore) in revenues in the first year. However, almost $60 million of this were commissions earned from `Service Today' an online magazine to which members earn subscription as part of their R11,000 membership. Considering that The Economist, an upscale global weekly magazine, charges R 5,000 for a full-year's subscription, this online subscription is under a cloud.
While earning $80 million in revenues, SAOL paid back $52 million to its members and by inference, new members are paying for the old ones. But the company claims that its revenue streams include fees from data exchanges for the content it creates, apart from advertisements.
Manoj Kumar, India CEO for the company, told HT his firm was not involved in any illegal activity. “We receive commissions on the magazine sales as the sales go up because of us. It amounts to around 60 million out of the $80 million. (Another) $18 million we got from marketing services where we give our database to various exchanges such as Apine and Cint,“ he said. Product sales were expected through a rewards points scheme through an entity called “Gen X Bazar,“ he added. However, on Tuesday Kirit Somaiya, a former member of parliament and president of the InvestorsGrievanceForum(IGF), filed a complaint alleging fraud against SAOL with the economic office wing of the Mumbai police, alleging SAOL was a flyby-night operation.
Himanshu Roy, joint commissionerofpolice(crime)inMumbai said, “We have received the complaint, and we would inquire into the matter seriously.“
“Wearecompliantwithalllaws of Singapore and there is no case pending against it or its top management, either in India or in any other country,“ Kumar said, denying a charge by Somaiya.
The RBI, while does not regulate deposits by multilevel marketing schemes, is concerned though it has no jurisdiction over multi-level marketing companies.
“We view these MLM schemes with suspicion and the last joinees run the maximum risk,“ said an RBI official on condition of anonymity.
CEO Kumar said the company had applied to RBI to open its first office in India and had also paid R68 crore to Indian authorities until April 30 this year.
SAOL's investor-workers are a worried lot.
“I have recovered my initial capital at Speak Asia but am worried about the money of people who have joined through me and my own credibility if they lose money,“ said Manoj Rawat, a panelist in Dehradun.
Kumar said Speak Asia did conduct surveys about Nestle, ICICI Bank and Airtel “at different points of time for specific purposes“ but not directly.
“We simply offer databases to various market research aggregators and exchanges who in turn use our panels for various purposes,“ he added.
(With inputs from Gaurav Choudhury in New Delhi)